ROI Marketing is an outgrowth of Giordano Advertising, a full-service advertising agency with a diverse roster of clients ranging from national consumer package goods manufacturers to Honda car dealers. The agency gained a reputation for providing impactful advertising and marketing solutions that sell, and quickly became Charlotte’s sixth largest advertising agency.

Over time, it was generally apparent that the marketing problems Giordano was charged with solving had issues rooted somewhere in the internal political or financial areas within the client organization. All these complex, interrelated issues directly affected their clients’ ability to move their businesses forward. Rather than simply offer a new, “cool creative” ad campaign, Giordano targeted his client’s marketing challenges in a way that actually addressed the root causes, thereby offering real solutions resulting in significant returns on the client investment.

In November 2002, Giordano repositioned the business to be able to more fully focus on this unique problem solving approach to marketing, and ROI Marketing was born. (See The problem with traditional agencies).

With over 20 years of experience, we have a proven track record of creating effective solutions for a wide variety of clients, each tailored to the individual company and industry. Internally, our staff is comprised exclusively of experienced business marketing professionals. We provide sound, innovative solutions to marketing problems and believe that the core of every successful solution is a thorough understanding of the client, their product/ service, their competitive environment and their customer.

If you are willing and able to entrust us with a thorough understanding of your business, you can expect to achieve measurable sales increases and business growth through partnering with experienced marketing professionals who put improving your business first. We bring you solutions that are geared to the reality of your business environment. Save money wasted on misdirected media campaigns created by agencies that don’t understand you, your product, or your business.